Episode #221
7 Ways to Repurpose Your Content
March 09, 2017

In Episode #221, Eric and Neil discuss the 7 ways to repurpose your content. Repurposing your content is a great opportunity to extend your reach and maximize the value of your content. Tune in to find out key strategies of how to repurpose your content in the best way possible and how to avoid the risk of sounding too repetitive.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: 7 Ways to Repurpose Your Content
  • 00:40 – Repurposing is maximizing your content
  • 01:07 – First, publish to multiple channels at once
    • 01:32 – Use Libsyn for podcasts and Edgar for social media channels
  • 01:40 – Second is reposting
  • 02:05 – Slice up your content into different topics—rename and optimize it
  • 02:42 – Turn your most popular blog post into a podcast
    • 02:58 – Base it on the most social shares
  • 03:15 – Fifth, put it into SlideShare
    • 03:25 – SlideShare is owned by LinkedIn and you might get into the B2B audience this way
  • 03:40 – Sixth is a partnership
    • 03:53 – Have a partner website and cross-post your content
    • 04:02 – Do webinars, too!
  • 04:32 – Seventh is to use your content in speaking engagements
    • 04:50 – Most people haven’t seen or heard your stuff so it’s great opportunity to share what you know to others for the first time
  • 05:26 – That’s it for today’s episode!

3 Key Points:

  1. Repurposing is maximizing the content that drives people to your website.
  2. Turn your long post into multiple, smaller ones by creating different headlines and optimizing on each point.
  3. Repurposing is also helpful for boosting your traffic and expanding your content’s reach.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
ChatGPT Quietly Switches From Bing to Google
July 14, 2025

In this episode #3004, Eric Siu and Neil Patel discuss the shift from Bing to Google and the Microsoft-OpenAI partnership’s impact on businesses. They cover how marketing agencies are evolving amid ...

Episode
MrBeast’s SaaS Decision – A Mistake?, Pay per Crawl Launches for AI, Listicles Are Back, Why You Need Them for LLMs, How LLMs Will Rank You in the Future, AI Content Farms Are the New Arbitrage?
July 10, 2025

In this episode #3003, Eric Siu and Neil Patel discuss MrBeast's ViewStats and the AI thumbnail backlash, Cloudflare's pay-to-play model, and how LLMs are shaping the future of SEO. They also cover th...

Episode
The Collapse of Jaguar, How Meta Is Buying OpenAI Right in Front of Us, AI Mode vs. Classic Search Data, ChatGPT 5 Will Be INSANE
July 09, 2025

In this episode #3002, Eric Siu and Neil Patel discuss the collapse of Jaguar due to marketing missteps and the importance of understanding core audiences. They dive into Meta's AI acquisitions, compa...