Episode #221
7 Ways to Repurpose Your Content
March 09, 2017

In Episode #221, Eric and Neil discuss the 7 ways to repurpose your content. Repurposing your content is a great opportunity to extend your reach and maximize the value of your content. Tune in to find out key strategies of how to repurpose your content in the best way possible and how to avoid the risk of sounding too repetitive.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: 7 Ways to Repurpose Your Content
  • 00:40 – Repurposing is maximizing your content
  • 01:07 – First, publish to multiple channels at once
    • 01:32 – Use Libsyn for podcasts and Edgar for social media channels
  • 01:40 – Second is reposting
  • 02:05 – Slice up your content into different topics—rename and optimize it
  • 02:42 – Turn your most popular blog post into a podcast
    • 02:58 – Base it on the most social shares
  • 03:15 – Fifth, put it into SlideShare
    • 03:25 – SlideShare is owned by LinkedIn and you might get into the B2B audience this way
  • 03:40 – Sixth is a partnership
    • 03:53 – Have a partner website and cross-post your content
    • 04:02 – Do webinars, too!
  • 04:32 – Seventh is to use your content in speaking engagements
    • 04:50 – Most people haven’t seen or heard your stuff so it’s great opportunity to share what you know to others for the first time
  • 05:26 – That’s it for today’s episode!

3 Key Points:

  1. Repurposing is maximizing the content that drives people to your website.
  2. Turn your long post into multiple, smaller ones by creating different headlines and optimizing on each point.
  3. Repurposing is also helpful for boosting your traffic and expanding your content’s reach.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
25.6% of All Searches Are Now Zero Click and Here’s What You Should Do #2295
December 01, 2022

In episode #2295, Neil and Eric talk about how 25.6% of all searches are now zero-click, and what you should do. Google’s new methods for displaying search results are becoming increasingly sophisti...

Episode
Should You Hire Friends or Family? #2294
November 30, 2022

In episode #2294, we discuss whether or not you should hire friends and family. Regardless of the size of your business, hiring someone from your inner circle can be complicated! Ultimately, it comes ...

Episode
Why Some Ad Platforms Will Struggle in The Future #2293
November 29, 2022

In episode #2293, Neil and Eric discuss why some ad platforms will struggle in the future. Apple’s recent privacy changes on iOS have had a significant impact on digital advertising. With Google loo...