In Episode #7 Eric and Neil talk about why you need a blog in today’s age. Blogging is a free marketing tool, but it takes certain tactics and skills to be successful at it.

Time Stamped Show Notes:

• 00:25 – Why do you need a blog today? – “Best way to get free visitors to your website.”
• 01:10 – “This will help you generate more leads.”
• • 01:20 – Providing value
  • 01:35 – The Points Guy
  • 02:00 – A home base
• 02:10 – Blogs generate as much traffic as paid advertising
• • 02:45 – Facebook’s fan pages
• 03:15 – What are some tactics to starting a successful blog? – Consistency
• • 03:30 – A long-term journey
  • 04:00 – Having patience
  • 04:35 – Traffic changes when blogs stop
  • 04:50 – Corporate blogs
• 05:10 – A conversational tone
• 05:45 – Your headline
• • 06:10 – Copy Blogger’s post on how to write good headlines
  • 06:20 – YouTubers
• 06:45 – Your headline drives readers
• • 07:00 – It must match your content
• 07:10 – “Make sure your content is relevant.”
• • 07:20 – Kissmetrics
• 08:15 — Repurposing your content
• • 08:30 – Audio versions and YouTube
  • 09:10 – Touching a different audience
• 09:30 – Is blogging right for you?
• 10:00 – jobs.problogger.net
• 10:20 – Promotion of your content
• • 10:30 — Ahrefs.com
  • 10:45 – Buzzsumo.com
• 11:40 – The importance of promotion when you’re starting out
• 12:20 – HubSpot statistics
• 13:00 – Subscribe to this podcast and leave a rating and review!

3 Key Points:

1. Blogging is a free marketing tool to drive traffic to your business.
2. With the right tactics, you can produce a successful blog.
3. There are proven statistics behind blogging which prove that blogs drive traffic and ultimately revenue.

Resources Mentioned:

• Kissmetrics – The company focuses on relevant content
• Copy Blogger’s post – Helpful insights for good blog headlines
• jobs.problogger.net – A great resource to hire a blogger
• Ahrefs.com – A tool to help you track the success of your blog
• Buzzsumo.com – Neil’s tool to find out what topics are trending in his industry
• HubSpot – A resource to help you see the statistics behind successful blogs

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