Episode #
#8: How to Start Your First Marketing Campaign
August 08, 2016

In Episode #8 Eric and Neil talk about starting your first marketing campaign. When your business is brand new, you may want to try to get as much traffic as possible—but what you really need to worry about is creating one-on-one relationships with your first few customers.

Time Stamped Show Notes:

  • 00:25 – Where should you start your first marketing campaign? – “What worked for someone else won’t necessarily work for you.”
    • 01:00 – Neil’s experience copying the campaigns of other companies
  • 01:20 – “Throwing spaghetti on the wall.”
    • 01:35 – Finding what sticks
    • 02:00 – Picking one tactic that has the most potential
    • 02:15 – Adding tools as you see success
  • 03:00 – What’s your take on focusing on one area? – “That’s fine, just pick the one that sticks.”
  • 04:00 – Growth for entrepreneurs
    • 04:10 – one-on-one contact
    • 04:30 – An example of this strategy
    • 05:11 – “First hundred customers are all being acquired manually.”
  • 05:30 – Those first customers are important
    • 05:50 – Bad press when you’re starting out
  • 06:10 – Driving traffic with blogs and ads
    • 06:45 – Content marketing takes time
  • 07:00 – Consider your cash flow
    • 07:40 – With more money, focus on long-term strategies
  • 08:00 – What channel would you avoid? – Partnerships.
    • 08:30 – They have a low success rate.
    • 09:00 – Content marketing
    • 09:10 – Understand your audience first.
  • 10:10 – Kissmetrics started with the wrong audience
  • 11:10 – Subscribe to this podcast and leave a rating and review!

3 Key Points:

  1. You need to find the right marketing strategy for your specific business.
  2. Find out who your audience is before you establish long-term marketing plans.
  3. Avoid partnerships and content marketing when you are first starting out.

Resources Mentioned:

  • Kissmetrics – Neil’s company that went through a lot of marketing strategies

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
The TikTokification of Everything #2627
December 05, 2023

In episode #2627, We discuss the 'Tiktokification' of social media platforms, where various platforms are adopting features similar to TikTok to capitalize on its success. We emphasize the importance ...

Episode
The Creativity Faucet Concept (This Will 10x Your Content) #2626
December 04, 2023

In episode #2626, We discuss the concept of the creativity faucet and how it can help overcome writer's block and generate better content. We suggest using Twitter or reading to get ideas and warm up ...

Episode
Audience TAM vs Revenue TAM #2625
December 03, 2023

In episode #2625, We discuss the difference between audience TAM (Total Addressable Market) and revenue TAM. We explain that venture capitalists often look at the total addressable market when investi...