Episode #
8 Lessons Learned From 2,000 Episodes of Podcasting #2000
February 08, 2022

In episode #2000, Neil and Eric talk about what they’ve learned from 2,000 episodes of podcasting. Tune in to hear the story of how they started this podcast and learn more about the methods that have worked for them over the years, and what hasn’t. You won’t want to miss this special episode on their long journey from episode #1 to #2000!


  • [00:20] Today’s topic: 8 Lessons Learned From 2,000 Episodes of Podcasting.
  • [00:35] The story of how we started this podcast.
  • [01:00] Why podcasting won’t derive as much revenue as you expect.
  • [01:20] How using an omnichannel method and effective branding helps your podcast.
  • [01:35] How the sales cycle is shortened due to the level of trust you build with a podcast host.
  • [02:13] Podcasting’s ability to help you access an entirely new audience.
  • [02:50] Why podcasting is still a blue ocean, but it’s also challenging.
  • [03:38] How offline events can energize your audience and community. 
  • [04:10] Use a tool like Chartable to track your demographics.
  • [05:16] The importance of building an audience through social media when you first launch your podcast. 
  • [05:38] How repurposing and native repurposing have helped us grow our podcast.
  • [06:40] That’s it for today! Please tag us in your post celebrating our 200th episode!
  • [06:58] Don’t forget to rate, review, and subscribe!
  • [07:03] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas!


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