Episode #97
8 Things You Should Know About Facebook Ads
November 05, 2016

In Episode #97 Neil and Eric highlight the 8 things you need to know about Facebook ads. Whether you’re using Facebook as your main advertorial platform, or just using it to occasionally boost revenue, this is the Marketing School episode for you. Enjoy!

Time Stamped Show Notes:

  • 00:28 – Today’s topic: 8 Things You Should Know About Facebook Ads
  • 00:37 – Facebook ads are getting a lot more powerful
  • 01:08 – Frequency
  • 01:51 – Video Ads
    • 02:11 – Screenflow or any screen casting tool
    • 02:53 – “We have people watch our video and then we retarget those people”
  • 03:28 – Don’t increase your ad spend too quickly
  • 04:27 – Use variations and test…then test again.
    • 04:37 – AdEspresso will allow you to make different permutations and headlines
    • 04:53 – Qwaya
  • 05:22 – Do campaigns with more ads
  • 06:03 – When you make ads, drive all traffic to one post—make it singular, don’t have too many avenues for people to pursue
  • 07:04 – Look at your settings and device types—how well do they intermingle? It’s important to know.
  • 07:58 – Ezra Firestone drives mobile traffic then retargets that traffic
  • 08:26 – That’s it for today’s episode!

3 Key Points:

  1. Always add new creatives, keep your message on Facebook FRESH.
  2. If you don’t have a blog—use video ads.
  3. Hook people with an initial, video-driven ad. Then, retarget, retarget, retarget!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
Our Boneheaded YouTube Mistake with Marketing School #2188
August 15, 2022

In episode #2188, we talk about our boneheaded YouTube mistake with Marketing School. Tuning in, you’ll find out how Libsyn helped us automate and grow our views, the mistake we made when we stopped...

Episode
How Eric is Utilizing Product-Led Growth for NFTs #2187
August 14, 2022

In episode #2187, we discuss how Eric is using product-led growth for his NFT project. Tuning in, you’ll learn the definition of product-led growth and find out how you can implement it in the world...

Episode
The Ideal Content Cadence (If We Had Unlimited Resources) #2186
August 13, 2022

In episode #2186, Neil and Eric talk about the ideal content cadence, assuming we had unlimited resources! How much content would we be producing? On what channels? What would our team look like? Tune...