Episode #
92.7% of Facebook Posts Are Now Dominated By This Format
June 02, 2023

In episode #2471, we’re looking at the format dominating 92.7% of Facebook posts! We’re referring, of course, to reels. Short-form content has proven to be effective across all platforms and seems to be single-handedly reviving Facebook. Tune in to find out why reels are so popular and how you can use the timeless art of storytelling to captivate audiences across platforms.


  • [00:00] Today’s topic: The format dominates 92.7% of Facebook posts.
  • [00:06] Is Facebook making a comeback?
  • [00:15] How reels are reviving Facebook.
  • [00:33] The reach of Facebook reels compared to Instagram.
  • [00:59] Why reels are so popular?
  • [01:27] The timelessness of storytelling as a format.
  • [03:12] The doom-scrolling epidemic.
  • [03:42] Why you should focus on creating short-form content to post on ALL platforms.
  • [04:42] That’s it for today! Don’t forget to rate, review, and subscribe!

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