In episode #966, we discuss how you can market when you’re a nobody. Tune in to hear how you can build your following and gain conversions.
We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
TIME-STAMPED SHOW NOTES:
- [00:27] Today’s Topic: How to Market When You’re a Nobody
- [00:40] Eric and Neil are technically “nobodies”.
- [01:06] Look to see who is getting traction.
- [01:20] BuzzSumo will help you figure out what’s hot in your field.
- [01:35] You can also cross-link with popular people and sites.
- [02:30] When Eric first started in marketing, he began emailing Neil trying to connect/cross-link with his site.
- [03:30] Most people do not know us!
- [03:42] The more people who don’t know you, the more people you can convert.
- [04:00] Consider all the outlets you can use (podcasts, videos, etc.).
- [04:30] Neil’s audio engineer badgered Larry King, until he gave him an interview and it turned into a begrudging mentorship.
- [04:44] That’s it for today!
- [04:46] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!
Leave some feedback:
- What should we talk about next? Please let us know in the comments below.
- Did you enjoy this episode? If so, please leave a short review.
Connect with us:
Discover Latest Episodes
Neil and Eric debate whether AI will replace talent or simply amplify it, reacting to claims that AI-first hiring will build lean $100M companies. They break down AI hiring strategy, AI talent vs expe...
Neil and Eric break down the viral AI 2x2 chart: dead weight, slop cannons, steady hands, and turbo brains. They explain why AI amplifies judgment, how most marketers misuse AI for content and outreac...
This episode of Marketing School with Neil and Eric breaks down how OpenAI-powered tools are driving 100,000+ X views, booking meetings, and reshaping enterprise marketing strategy. Neil and Eric deba...