In episode #982, we discuss how you can combat your declining social media traffic. Tune in to hear what you can do to fight the decline.

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TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: How to Combat Your Declining Social Media Traffic
• [00:50] Even traffic on Neil’s LinkedIn video posts has declined.
• [01:15] Now, Neil is seeing his reach decline to less than 20,000.
• [01:40] Instagram Live is new, so they are boosting those posts.
• [02:05] Eric thinks you should try the omni-channel approach to avoid the decline.
• [02:25] Neil agrees that you need to leverage the newest channels to boost your reach.
• [02:45] You need to scrub those who don’t engage from your email lists.
• [03:10] Spend money on paid ads in order to target the right people.
• [04:20] Social media is a numbers game.
• [04:30] It’s also important to know what your audience cares about.
• [04:50] If people aren’t engaging, it’s probably because they don’t like your content.
• [05:15] Think about social media content as a form of testing.
• [05:25] Test out different types of content and see what works.
• [05:55] Grant Cardone is good at slicing up the content they have and repurposing it.
• [06;18] When repurposing content, post natively to the channel.
• [06:50] Don’t just assume marketing guys on social media are sleazy. Rather, you should learn from them.
• [07:11] That’s it for today!
• [07:40] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

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