Episode #
The Best Paid Acquisition Channels for Newsletters #2580
October 13, 2023

In episode #2580, we break down the best-paid acquisition channels for newsletters. Growing your newsletter has become sexy once again, and today we unpack the lessons from Matt McGarry’s article ‘The Best Paid Acquisition Channels For Newsletters’. Join us as we take a closer look at the best ad sources for your newsletter, how to make sure your newsletter doesn’t suck, and what you can do to maximize your ad strategy. For a detailed breakdown of the best-paid acquisition channels for your newsletter, along with actionable marketing advice, be sure to tune in today!
TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: The Best Paid Acquisition Channels for Newsletters.

[00:11] Matt McGarry’s success with newsletters, adding subscribers, and paid acquisitions.

[01:21] An overview of the best ad sources for newsletters. 

[03:15] Why do you need to make sure your newsletter doesn’t suck.

[03:53] The best ways to use X and TikTok ads to drive traffic to your newsletter.

[04:55] Strategies for buying low-priced ads.

[05:48] Why you should experiment and take ad ratings into account.

[08:38] The downsides of email co-registration. 

[09:04] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!

The Hustle

Morning Brew

‘The Best Paid Acquisition Channels For Newsletters’

Matt McGarry on X

Newsletter Operator

GrowLetter

Beehiiv

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

X @neilpatel 

X @ericosiu

Discover Latest Episodes

Episode
Is Storytelling the New Marketing?
December 26, 2025

Neil and Eric break down why “storyteller” is suddenly the hottest corporate job title, from a Wall Street Journal trend to LinkedIn listings doubling in a year and Vanta paying up to $274,000 for...

Episode
What We Would Gamble On
December 24, 2025

Neil and Eric break down smart bets from a work and investment perspective, why crypto still has upside potential, and why hiring great people only works at the right stage of business. They share rea...

Episode
AI Law Firm Hits $100M But…
December 24, 2025

In this episode, Neil and Eric break down the rise of AI hype versus real usage, using Harvey AI, Microsoft Copilot, and ZoomInfo as case studies. They discuss $8B AI valuations, low user adoption, re...