In episode #1055, we discuss the best Google Analytics report that you aren’t using. Tune in to hear what tool you need to start using.

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TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: My Favorite Google Analytics Report (That You Aren’t Using)
• [00:35] Cohorts is the new report.
• [00:45] It’s in beta right now.
• [00:55] It tracks how many people re-visit your site.
• [01:05] If people don’t re-visit, you can’t convert.
• [01:35] Don’t just focus on first-time traffic, but rather repeat traffic.
• [02:40] Cohorts will help you figure out how to get repeat traffic.
• [03:10] When optimizing your cohort you want to make sure it doesn’t go to zero.
• [03:57] That’s it for today.
• [04:00] Check out cohort!
• [04:20] Our live event is happening in less than a week! We are almost at capacity, so register while you still can: Check out Single Grain for more info.

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