In episode #1080, we debate whether you should charge for a conference. Tune in to hear where each of us stands on this issue.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: Should You Charge For A Conference? Neil & Eric Debate
• [00:51] As the day proceeded, Eric realized they could have charged for the event.
• [01:10] When your content is already free for the most part, it would have been more than fair to charge for the conference.
• [01:30] Also, charging would have guaranteed a higher attendance rate with higher quality attendees.
• [02:52] Neil disagrees with Eric’s assessment. 
• [03:10] Neil prefers to give away information for free.
• [03:35] Luckily, Intercom and others served as sponsors, which helped offset the costs.
• [03:51] Neil doesn’t want to make money off of people who are just seeking knowledge.
• [04:22] Eric thinks it put way too much stress on him and his team and another free event wouldn’t be worth it.
• [04:45] We are providing value and those surveyed said they would pay for another event.
• [05:30] Neil feels he didn’t work as much for this event, so he understands Eric’s perspective.
• [05:50] Tweet at Eric to give us your thoughts!
• [06:50] That’s it for today!
• [07:00] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

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