Episode #115
7 Things You Should Say NO to as a Marketer
November 23, 2016

In Episode #115, Eric and Neil discuss the 7 things you should say NO to as a marketer. Listen to know more about which things to say no to and the reason why.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: 7 things you should say no to as a marketer
  • 00:34 – #1 Making changes without data
  • 00:57 – Make sure you test with data
  • 01:10 – #2 Looking at the tactics all the time
    • 01:26 – Leads to being in “tactical hell”
    • 01:43 – Don’t focus on tactics
  • 02:00 – #3 Don’t make short term gains for long term losses
    • 02:53 – Don’t make changes for short term gains
  • 02:57 – #4 Lack of organization
  • 03:28 – Look about documenting your marketing processes
  • 03:48 – #5 Don’t do too many things at once
  • 04:51 – #6 Don’t try to take everything on by yourself
  • 05:48 – #7 Don’t run an A/B test on the same part of the funnel more than once at the same time
  • 06:39 – That’s it for today’s episode!

3 Key Points:

  1. Don’t EVER make changes without any data.
  2. New marketing tactics aren’t everything—assess them well before using!
  3. GET ORGANIZED, because a lack of organization doesn’t help you scale.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
The New Startup Playbook, CEOs Are Choosing More AI. Less Jobs.
May 08, 2025

In episode #2968, Eric Siu and Neil Patel discuss the new startup playbook, questioning the need for traditional venture capital and emphasizing AI’s growing role. They highlight the shift toward se...

Episode
How To Get The Best Speakers For Your Events (For Free), Are TikTokers Really Broke?, What I Learned From Hosting A Private Summit With 185 Business Operators, They Raised $25M And Spent $12M On A Domain, Agency Is Eating The World
May 07, 2025

In episode #2967, Eric Siu and Neil Patel discuss building relationships to attract top event speakers, share marketing insights from a private summit, and examine TikTok advertising. They highlight t...

Episode
60% Of Traditional Searches Don’t End With A Click Now, The One Common Thing With The Best Marketers In The World, How To Generate The Most Revenue From Conferences, How To Manifest 7-Figure Deals From Thin Air
May 06, 2025

In episode #2966, Eric Siu and Neil Patel discuss the shift to zero click results and the growing importance of strong branding in digital marketing. They cover strategies for mastering marketing chan...