In episode #2442, we discuss whether or not it’s a good idea to take every press appearance presented to you. We look at forms of press appearances and explain why we feel it’s often better to say, “No”. It’s important to have criteria when gauging if a press appearance is right for you and today, we share a few qualifying questions that help us in the selection process. Tune in to find out why you shouldn’t spread yourself too thin and where you should direct your focus instead.

TIME-STAMPED SHOW NOTES:

• [00:00] Today’s topic: Whether or not you should take every single press appearance.
• [00:05] Various forms of press appearances.
• [00:14] Why we no longer take every press appearance we’re offered.
• [00:54] Qualifying questions to ask prior to accepting a press appearance offers.
• [02:36] Why it’s important to have criteria for selecting press appearances.
• [03:20] Why it’s often better to say, “No”.
• [03:53] Where to direct your focus, instead.
• [04:32] A story from Amazon to demonstrate the fruits of focus.
• [05:43] That’s it for today! Don’t forget to rate, review, and subscribe!

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