In episode #2453, we discuss how inbound marketing is rapidly changing. With search traffic going down, competition going up, and website engagement metrics declining, inbound marketing strategies just aren’t working as well as they used to. Tuning in today, you’ll not only discover how inbound marketing is changing but what you can do to counteract it. We also dive into which channels are worthy of pursuing, how you might want to think differently about marketing going forward, and so much more!

TIME-STAMPED SHOW NOTES:

• [00:00] Today’s topic: How Inbound Marketing Is Rapidly Changing.
• [00:05] Some perspective on the ways that inbound marketing is changing.
• [01:43] Why it’s harder to produce the same ROI as marketing channels get more competitive.
• [02:24] How to look at marketing differently: why you have to spend a dollar to make a dollar.
• [03:02] The benefits of leveraging an omnichannel approach.
• [03:27] Ways to get creative with your marketing strategy and use AI to increase ROI.
• [04:25] Channels you can use to boost your organic reach.
• [05:48] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

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• ‘Inbound marketing just isn’t working as well as it used to’

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