In episode #2590, we dive into the topic of creating engaging content. We stress the importance of avoiding AI-generated content, as it lacks originality and quality. Instead, we advocate for creating fresh and unique content that provides real value to the audience. We also discuss the need for short, digestible content that captures attention in today’s fast-paced world. Furthermore, we highlight the power of storytelling and novelty in creating engaging content. Ultimately, the key lies in finding what resonates with both the creator and the audience.
TIME-STAMPED SHOW NOTES:
- (00:00) Today’s topic: How to Create More Engaging Content
- (00:08) Don’t use AI to create content
- (01:04) AI-generated content leads to low-quality pages
- (02:25) Create new and fresh content
- (03:12) SEO is getting harder
- (04:41) People want novelty and interesting data
- (05:07) Short, digestible content performs better
- (06:09) Appeal to the masses with engaging content
- (07:17) Specific technical and data-rich content is engaging
- (08:26) Find what type of content resonates with you
- (08:57) Trade-offs of creating engaging content.
- (09:22) Listeners engage with content in spurts and execute strategies.
- (09:55) Importance of creating new and engaging content.
- (10:21) Look at what’s trending in other industries for inspiration.
- (11:00) Analyzing content engagement based on talk time in different industries.
- (12:13) Adapt concepts from other industries to your own content.
- (12:27) Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
- Don’t forget to help us grow by subscribing and liking on YouTube!
- ChatGPT
- Google Bard
- MrBeast $1 Vs $1,000,000,000 Yacht!
Leave Some Feedback:
- What should we talk about next? Please let us know in the comments below
- Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
- Single Grain << Eric’s ad agency
- NP Digital << Neil’s ad agency
- X @neilpatel
- X @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
Discover Latest Episodes
In this episode #2988, Eric Siu and Neil Patel discuss how ChatGPT is changing user behavior and conversion rates compared to Google. They explore the rise of AI assistants in search, the cost efficie...
In this episode #2987, Eric Siu and Neil Patel discuss navigating B2B summer slumps, managing multiple offers, and building authentic brands. They also explore the emotional side of AI-generated conte...
In this episode #2986, Eric Siu and Neil Patel discuss AI in advertising, the need for human-AI collaboration, and challenges for small businesses. They also touch on online feuds and global marketing...