Vivian Tu, also known as “your rich BFF,” shares her insights on personal finance and wealth-building. She emphasizes the importance of focusing on increasing your earning power rather than just saving money. Vivian discusses her journey from working on Wall Street to becoming a successful salesperson in tech and media. She also shares tips on legally avoiding taxes, the value of investing in index-tracking ETFs, and the power of creators in today’s digital landscape. Vivian’s goal is to help people achieve financial independence and create a better future for themselves and their families.
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TIME-STAMPED SHOW NOTES:
- (00:00) Vivian Tu shares her goal of being rich and desired wealth.
- (06:00) Focus on increasing earning power rather than saving.
- (07:16) Importance of learning and being selfish in job choices.
- (09:50) Vivian’s mom’s reaction to her leaving JPMorgan.
- (11:53) Tax-saving strategies: retirement accounts, mortgage interest, tax credits.
- (14:28) Why do rich people buy high-end fake bags?
- (16:04) Women providing for themselves and investing.
- (20:16) Being flexible in partnership roles.
- (21:10) Vivian’s portfolio consists of index-tracking ETFs and target-date retirement funds.
- (21:51) Slow and steady investing is recommended for most people.
- (22:13) Chinese culture associates investing with luck and gambling.
- (23:41) Vivian wrote a book to provide a comprehensive guide to personal finance.
- (25:09) Vivian’s business made $3.2 million.
- (27:20) Vivian feels more fulfilled making $300k from her business.
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