In episode #2648, we delve into the most recent marketing trends. We spotlight the achievements of companies like Airbnb and Ollipop, which have pivoted from paid ads to fostering creator partnerships and generating organic content on platforms like TikTok. Furthermore, we explore the declining click-through rates in search results, underscoring the necessity for marketers to embrace unconventional approaches. Additionally, we debunk the notion of “parasite SEO” and stress the significance of adopting long-term strategies. The episode wraps up with a conversation about pioneering brand deals, exemplified by Prime’s collaboration with Patrick Mahomes.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) Today’s topic: AirBnb and Olipop Ditching Paid Ads, Logan Paul’s New Influencer Strategy, Parasite SEO, and the Decline of Digital Marketing (Trends Dec 2023 Week 3)
• (01:36) Ollipop’s revenue growth through creator partnerships and organic content
• (03:02) Airbnb’s shift from search ads to brand marketing
• (05:09) Analysis of falling click-through rates in search queries
• (07:12) Critique of the trend of “parasite SEO”
• (08:35) Importance of long-term, white hat SEO strategies
• (09:14) Increase in companies leveraging digital marketing
• (09:53) Andrew Chen’s “law of shitty click-through rates”
• (09:56) Conclusion on the changing landscape of marketing strategies
• (10:56) Neil Patel and Eric Siu’s unique approaches to generating leads
• (11:33) Importance of getting creative in marketing strategies
• (12:05) Example of Logan Paul and KSI revolutionizing brand deals
• (12:54) Discussion on the innovative partnership between prime and Patrick Mahomes
• (13:15) That’s it for today! Don’t forget to rate, review, and subscribe!

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