In episode #2812, Eric Siu and Neil Patel discuss the ROI of creators and influencers, the challenges of working with influencers, the effectiveness of micro and nano influencers, the importance of going where the attention is, the value of brand trust, and the impact of social media hate.
Don’t forget to help us grow by subscribing and liking on YouTube!
Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
(00:00) The ROI of creators is… 0?
(07:11) Brand trust: Why human attention beats algorithms
(16:42) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
Discover Latest Episodes
In this episode, hosts Neil and Eric break down how operator creators should price influencer deals, why most founders undercharge, and when sponsorships hurt long term business growth. They share rea...
In this episode, Neil and Eric break down why running a company feels like a sandwich every day, from CEO pressure and people problems to impostor syndrome and nonstop decision making. They compare fo...
Why are big companies not hiring in 2026? In this episode, hosts Neil and Eric break down hiring freezes at major companies, rising caution among CEOs, and why AI efficiency is replacing headcount. Th...