In Episode #128, Neil and Eric share tips on how to use Google’s Search Console to grow your traffic. Listen to grow your understanding of the Google Search Console and how Google’s features can help you drive more traffic to your website.
Time Stamped Show Notes:
- 00:27 – Today’s topic: How to Use Google’s Search Console to Grow your Traffic
- 00:37 – Google’s Search Console is a free SEO tool from Google
- 01:05 – Click on the search analytic section to know which clicks you should be getting
- 01:38 – Sort impressions and look at your CTR
- 02:37 – You should be using structured data
- 03:55 – Get started with Rich Cards
- 04:07 – Look at the crawl errors that are happening on your site
- 05:10 – Under search appearance, use “accelerate mobile pages” for gaining traffic from mobile
- 06:31 – Look-up “mobile usability”
- 07:02 – Look at the regions you’re targeting and select accordingly
- 08:08 – That’s it for today’s episode!
3 Key Points:
- Google Search Console has so much to offer for FREE—get acquainted with it.
- Look at the pages that are getting impressions, but not many clicks. Make the adjustments necessary to optimize CTR.
- If you’re not using structured data, you’re losing traffic.
Leave some feedback:
- What should we talk about next? Please let us know in the comments below.
- Did you enjoy this episode? If so, please leave a short review.
Connect with us:
Discover Latest Episodes
In this episode, hosts Neil and Eric break down 10 proven business moats that protect your marketing and drive long term growth. From switching costs and brand power to community, distribution, talent...
In this episode, hosts Neil and Eric break down the K-shaped future of software engineering, marketing, and white-collar work in the age of AI. They explain why senior talent is winning while junior r...
Neil and Eric break down why revenue per employee is exploding and what AI means for the future of work, education, and careers. They unpack ARR per FTE trends, why top companies need fewer people, an...