In episode #1343, we compare making content for specialist versus generalist audiences. Big brands have the budgets and other resources to do well with generalist content, but for smaller companies, it is best to specialize and focus on a very specific market. Tune in to hear how you can also increase your revenue through subscriptions by opting for content that speaks to a niche audience.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: Generalist vs. Specialist: Who You Should Make Content For and Why.
[00:39] What we mean by “generalist” and “specialist” and examples of each.
[01:32] Why the majority of those listening should specialize as much as possible.
[02:26] Specific content that targets specific problems will end up performing better.
[03:00] The traffic to specialized blogs and podcasts seems to be increasing too.
[04:05] The more you specialize, the more you can ask for subscriptions.
[04:39] The many benefits of focusing on a specialist audience rather than a generalist one.
[05:05] That’s it for today!
[05:06] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
Links Mentioned in Today’s Episode:
Leave Some Feedback:
- What should we talk about next? Please let us know in the comments below
- Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Discover Latest Episodes
In this episode #3038, Eric Siu and Neil Patel break down agency growth and revenue trends, highlighting the effectiveness of outbound marketing in driving results. They also compare capitalism and so...
In this episode #3067, Eric and Neil discuss how content creation is shifting from keyword-heavy tactics to covering topics in depth, especially with AI reshaping SEO. They highlight the value of plat...
In this episode #3036, Eric and Neil discuss how AI is reshaping the job market, with fewer junior roles available and a growing demand for senior talent. They highlight the importance of adapting thr...