Episode #1382
The Most Impactful Marketing Article Neil & Eric Read for 2020
May 14, 2020

In episode #1382, we are going to talk about the most impactful marketing article that we have read for 2020! That’s right, we each share the most valuable piece of content for marketing we have encountered this year. We describe the experience spectrum and making better content before diving into one-time offers and how to improve your up-sell strategy.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: The Most Impactful Marketing Article that We Have Read for 2020.
  • [00:35] The experience spectrum and the overload of garbage content.
  • [03:02] One-time offers and making money through up-sells.
  • [04:34] Bonus — Russell Brunson’s book, Traffic Secrets!
  • [04:41] That’s it for today!
  • [04:45] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Jay Acunzo

The Experience Spectrum

Ahrefs

Ubersuggest

Russell Brunson

The OTO Bump

ClickFunnels

Traffic Secrets

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

Discover Latest Episodes

Episode
The Price Of Knowledge Is Going Towards Zero
March 04, 2026

Core PPI rose 0.8%, beating forecasts and raising new inflation concerns. In this episode, Neil and Eric break down what higher wholesale prices mean for interest rates, the 10 year Treasury, and stag...

Episode
The 24-Hour Rule That Will Save Your Company
February 26, 2026

Neil and Eric break down why AI is reshaping business faster than most leaders realize, sparked by Satya Nadella’s vision of all in one product managers, designers, and developers. They react to Cla...

Episode
The 24-Hour Rule That Will Save Your Company
February 26, 2026

Neil and Eric break down why AI is reshaping business faster than most leaders realize, sparked by Satya Nadella’s vision of all in one product managers, designers, and developers. They react to Cla...