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Most marketers still default to Meta and Google first, but that may no longer be the smartest place to start. In this episode, Eric and Neil break down the underpriced channels getting overlooked right now, why GitHub and GEO are becoming serious growth opportunities, and how AI is changing what separates average marketers from the ones who keep winning.
They also get into why execution speed is becoming the real edge, why not everyone in your company needs to become an AI expert, and the five skills marketers will need by 2027 if they want to stay relevant.
Key Takeaways:
◾Some of the best paid marketing opportunities right now are on smaller social platforms like Snap, Pinterest, and X.
◾GitHub is becoming more than a developer platform and may turn into a real marketing channel.
◾GEO traffic is converting significantly better than many traditional channels.
◾AI is helping teams execute faster, but it is not automatically turning weak talent into top talent.
◾The marketers who adapt fastest will have the biggest advantage over the next few years.
Chapters:
00:00 The most underpriced marketing channels right now
00:43 Why GitHub is becoming a marketing channel
01:34 Why GEO is converting better than email and paid ads
02:51 How AI is changing A players and B players
07:01 Why most teams won’t become transformative with AI
15:26 The 5 skills marketers need by 2027
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Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Hosted by Eric Siu and Neil Patel, recognized by Forbes as a Top 10 Marketer.
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Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial
Neil Patel: https://www.youtube.com/@neilpatel
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