Growth Newsletter: https://levelingup.beehiiv.com/subscribe

Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/
Want to recruit great marketers? Find them here: https://marketingschool.io/hire

Shopify’s Tobi Lutke has a name for AI work nobody reviewed: a slop grenade. Eric explains how it lands on your desk and blows up your day, and Neil says AI simply reveals who is lazy and who is great. At his conferences almost everyone uses AI, but fewer than 5% edit what it writes, which is why so much marketing now looks the same. They build a policy on air: an emailed warning, then a write-up, then termination, and Eric argues growth only comes from discomfort, from SpaceX to training to failure. The episode closes on a 64-year-old SEO who spent $40K on his own AI rigs because nobody had to tell him to. A blunt episode on standards in the AI era.

Key takeaways
◾AI amplifies what is already there, good work and lazy work alike
◾Fewer than 5% of people edit AI output; that is why it all looks the same
◾Put a paper trail on slop grenades: warning, write-up, then out

Chapters
00:00 Slop grenades: AI work nobody reviewed
01:56 Neil: AI shows you who’s lazy
04:35 Thinking Machines: AI amplifies intelligence
06:36 Less than 5% edit what AI writes
08:43 The ‘is this your best work?’ rule
10:38 Warning, write-up, termination
12:28 Growth comes from discomfort: SpaceX
13:24 Train to failure, work to failure
15:39 The 64-year-old SEO who spent $40K on AI rigs