In episode #1438, we share seven creative ways to invest in marketing, from offering a free tool to adding an up and/or down-sell on your checkout page. But it doesn’t all start and end with marketing—there are other ideas related to your business that can go a long way to indirectly boost your sales. Tune in to hear how you can get a celebrity to speak about your product or service! 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 7 Creative Ways to Invest In Marketing.
• [00:31] Consider offering free tools such as Ubersuggest to generate traffic. 
• [01:01] Visit sites like CodeCanyon and pay a small price for a free tool. 
• [01:23] Examples of what you can do from a broader business perspective.
• [02:32] Add at least one upsell and down-sell on your checkout or thank you page. 
• [03:14] Give your customers the option of being notified when a product is back in stock. 
• [03:39] The benefits of doing mouse tracking on your website to improve the user experience. 
• [04:23] Why you might consider using community.com to engage with your community. 
• [05:06] Check out Cameo where you can get celebrities to record a video about your product. 
• [05:34] That’s it for today!
• [05:38] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Ubersuggest 

Content Decay

A/B Testing Calculator

CodeCanyon

Roland Frasier

Community

Cameo

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