Can You Have an Unlimited SEO Budget?

In episode #1734, we ask whether you can have an unlimited SEO budget. There is a huge variance in the budgets businesses allocate to the SEO side of things, so what should you be doing and when? We believe that there are a number of helpful strategies, from building with a strong foundation to intermittently pumping money into your rankings. Tune in to find out more!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Can You Have an Unlimited SEO Budget?.
• [00:29] Common questions around budgeting for SEO.
• [01:02] The law of diminishing returns and what this teaches us about reallocation.
• [01:20] How impatience for results and returns can stifle success.
• [01:55] Using a stop-start approach to SEO with a big budget.
• [02:11] Using more money on SEO than paid media and why we recommend this.
• [02:37] The slow and steady approach to SEO for young businesses and websites.
• [03:07] That is it for today!
• [03:10] Don’t forget to rate, review and subscribe!

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