In episode #1997, Neil and Eric talk about how marketing is getting harder, and what to do about it. With paid ads becoming increasingly expensive and the saturation of the digital marketplace, it’s become more difficult than ever to stand out amongst the noise. Tune in to learn about the steps you can take to succeed in a crowded market!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: Marketing Is Getting Harder. Here’s What to Do About It.
• [00:27] Some of the ways that marketing is becoming more difficult.
• [01:10] Why you need to be willing to experiment.
• [02:16] How experimenting led to success for the venture capital firm Andreessen Horowitz.
• [02:42] How HubSpot acquired The Hustle, a media startup, and leveraged it as part of their marketing strategy.
• [03:42] Why we look for acquisitions that can solve particular problems and benefit us in the long run.
• [05:18] That’s it for today!
• [03:24] Go to https://marketingschool.io/live to rate, review, and subscribe!

Links Mentioned in Today’s Episode:

• Andreessen Horowitz
• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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• Twitter @ericosiu