Episode #
Why Most SEOs FAIL, What To Do About The 95% Of People Who Won’t Buy Now, SaaS vs WaaS vs RaaS
March 17, 2025

In episode #2936, Eric Siu and Neil Patel discuss the evolution of marketing strategies, emphasizing the importance of adaptability in the SEO landscape. They also talked about how to reach the majority of potential buyers who are not ready to purchase immediately, and the differences between SaaS and RAS models in the marketing industry.

TIME-STAMPED SHOW NOTES

(00:00) Adapting in a Changing Marketing Landscape

(05:01) Engaging the 95%: Strategies for Future Buyers

(09:52) Understanding SaaS vs RAS: The Future of Services

(14:51) Innovative Strategies for Target Account Acquisition

Prefer single topic episodes? Head over to our YouTube channel.

To suggest a topic, go to https://www.marketingschool.io.

For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel.

Connect with Us:

Single Grain << Eric's ad agency

NP Digital << Neil’s ad agency

X @neilpatel, @ericosiu

Instagram @neilpatel, @ericosiu 

Drop Us a Review If You Enjoyed the Episode!

Discover Latest Episodes

Episode
The Wells Fargo Client Retention Strategy That Actually Works
October 16, 2026

Some agencies win clients by inviting decision makers to Formula One boxes, but Neil prefers the way banks play the wine and dining game. Bank of America sent his CFO to a World Cup game with the hote...

Episode
ChatGPT Took Our YouTube Views From 800 to 15,000
October 16, 2026

Eric built thumbnail, editing and posting skills, and his long-form YouTube videos went from about 500 views to 15,000 to 25,000. Some of the team wouldn't use them, so they had to let people go, and ...

Episode
ChatGPT Plugins Added $500K ARR in Days
October 14, 2026

Someone added $500K in ARR in a week by putting their app in ChatGPT plugins, and Eric wants Carrot, Answer the Public and Ubersuggest in there too. Neil says that at scale, plugins help retention mor...