Episode #
The Anatomy of A High Converting Sales Letter #2110
May 29, 2022
In episode #2110, we talk about the anatomy of a high converting sales letter! From the way you formulate your headline, to how you answer objections and customer questions, these are the marks you need to hit every time you are trying to make conversions. Tune in to hear all about it!
TIME-STAMPED SHOW NOTES:
- [00:22] Today’s topic: The Anatomy of A High Converting Sales Letter.
- [00:26] Explaining exactly what a sales letter is and should be.
- [00:50] The importance of a great headline to attract attention.
- [01:21] Pinpointing the reasons that someone would not buy what you are selling.
- [02:35] Why customer development is vital and how this relates to your sales letters.
- [03:47] The patience that is necessary for collecting the rewards of your hard work.
- [04:19] That’s it for today!
- [04:21] Go to https://www.marketingschool.io/live to learn more about our next event!
Links Mentioned in Today’s Episode:
- Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
- David Ogilvy
- Levels
- Sam Corcos
- The Mom Test
Leave Some Feedback:
- What should we talk about next? Please let us know in the comments below
- Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Discover Latest Episodes
Episode
It Really Does Take 10 Years To Build A Brand, Are Most CEOs On A Rampage Right Now?, Shopify Is Making E-Commerce Sites A Relic?
May 01, 2025
In episode #2964, Eric Siu and Neil Patel discuss the value of events for networking, balancing work and family, and how CEOs adapt during tough times. They share travel experiences, reflect on leader...
Episode
Apple Rebrands Search Ads As Apple Ads, Why We are Integrating QR Codes In Our Marketing Content, Why Being CEO Is The Worst Job
April 30, 2025
In episode #2963, Eric Siu and Neil Patel discuss Apple's shift to ads, the effectiveness of QR codes, and the challenges CEOs face. They also cover navigating business challenges and the cyclical nat...
Episode
How We Buy Attention, Why I Never Try To Go For Multi-Million Dollar Deals, CEOs Are Choosing More AI, Less Jobs
April 29, 2025
In episode #2962, Eric Siu and Neil Patel discuss buying attention in digital marketing, the evolution of personal branding, and the growing role of AI. They highlight the risks of algorithm changes a...