Episode #
The Anatomy of A High Converting Sales Letter #2110
May 29, 2022
In episode #2110, we talk about the anatomy of a high converting sales letter! From the way you formulate your headline, to how you answer objections and customer questions, these are the marks you need to hit every time you are trying to make conversions. Tune in to hear all about it!
TIME-STAMPED SHOW NOTES:
  • [00:22] Today’s topic: The Anatomy of A High Converting Sales Letter.
  • [00:26] Explaining exactly what a sales letter is and should be. 
  • [00:50] The importance of a great headline to attract attention.
  • [01:21] Pinpointing the reasons that someone would not buy what you are selling.
  • [02:35] Why customer development is vital and how this relates to your sales letters.
  • [03:47] The patience that is necessary for collecting the rewards of your hard work.
  • [04:19] That’s it for today!
  • [04:21] Go to https://www.marketingschool.io/live to learn more about our next event!
 
Links Mentioned in Today’s Episode:
 
 
Leave Some Feedback:
 
  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.
 
Connect with Us: 
 

Discover Latest Episodes

Episode
Is This the Best Vibe Coding Design App?
October 28, 2025

Hosted by Neil and Eric, this episode dives into real-world CRO workflows, using Spiralyze-style A/B test insights to guide changes, and rapid AI prototyping with Alloy.app to keep designs on-brand wi...

Episode
GEO is not different than SEO. BUT…
September 18, 2025

In this episode, Eric and Neil break down the evolution of SEO into GEO, AEO, and LLMO, and why marketers must adapt to shifting client demands. They explore how platforms like Reddit and YouTube now ...

Episode
What to Do If Someone Copies Your Product?
September 17, 2025

In this episode #3042, Eric and Neil break down the competitive landscape and market positioning, the role of personalization in advertising, and hiring strategies that spotlight candidates with prove...