Episode #
Key Lessons Neil & Eric Have Learned From Running Marketing Agencies #2112
May 31, 2022

In episode #2112, we share the key lessons we have learned from running marketing agencies. After so many years in the marketing game, we have both learned a number of very important lessons that we did not know when we first started out. Tune in to hear us talk about the power of conferences, alignment, hiring practices, and much more!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Key Lessons Neil & Eric Have Learned From Running Marketing Agencies.
  • [00:28] Looking back at our first agencies almost 20 years ago, and our more recent ventures.
  • [01:14] The importance of hiring personnel with experience!
  • [01:39] Why focus can trump jumping on the newest trends.
  • [02:30] Niching down from an early stage.
  • [02:55] Why you cannot help every person, and the importance of alignment.
  • [03:33] How conferences can help you find great clients!
  • [04:39] Escaping a ‘salesy’ image and prioritizing being helpful. 
  • [06:01] That is it for today!
  • [06:03] Go to https://www.marketingschool.io/live to learn more about our next event!

 

Links Mentioned in Today’s Episode:

 

 

Leave Some Feedback:

 

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

 

Connect with Us: 

 

 

 

 

Discover Latest Episodes

Episode
The 24-Hour Rule That Will Save Your Company
February 26, 2026

Neil and Eric break down why AI is reshaping business faster than most leaders realize, sparked by Satya Nadella’s vision of all in one product managers, designers, and developers. They react to Cla...

Episode
The 24-Hour Rule That Will Save Your Company
February 26, 2026

Neil and Eric break down why AI is reshaping business faster than most leaders realize, sparked by Satya Nadella’s vision of all in one product managers, designers, and developers. They react to Cla...

Episode
Are You Just An AI Slop Cannon?
February 25, 2026

AI is reshaping the K-shaped economy and separating high agency leaders from low agency workers. In this episode, hosts Neil and Eric break down what the K-shaped economy means, how AI mastery creates...