Episode #
How to Allocate $1k in Ad Spend to Pre-Validate Your Product #2168
July 26, 2022

In episode #2168, we talk about how to allocate $1k in ad spend for the pre-validation of your new product! When launching something new, nothing can replace actual research and experimentation with users, so the first money you spend can go a long way. Tune in to hear about some of the tips and tools we recommend for getting your product off the ground.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Allocate $1k in Ad Spend to Pre-Validate Your Product.
  • [00:29] Why pre-validation is important for your next big idea. 
  • [00:41] Examples of where we like to spend money in the beginning.
  • [01:27] How to spend and in what sort of increments.
  • [02:16] Bringing in the idea of the total accessible market.
  • [02:32] Useful tools that can help you build early on.
  • [03:20] Learning through iteration over time.
  • [04:02] Why taking action and diving in is the best way forward. 
  • [04:25] That is it for today!
  • [04:29] Go to https://www.marketingschool.io/live to apply for our live event!

Links Mentioned in Today’s Episode:

 

 

Leave Some Feedback:

 

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

 

Connect with Us: 

 

Discover Latest Episodes

Episode
It Really Does Take 10 Years To Build A Brand, Are Most CEOs On A Rampage Right Now?, Shopify Is Making E-Commerce Sites A Relic?
May 01, 2025

In episode #2964, Eric Siu and Neil Patel discuss the value of events for networking, balancing work and family, and how CEOs adapt during tough times. They share travel experiences, reflect on leader...

Episode
Apple Rebrands Search Ads As Apple Ads, Why We are Integrating QR Codes In Our Marketing Content, Why Being CEO Is The Worst Job
April 30, 2025

In episode #2963, Eric Siu and Neil Patel discuss Apple's shift to ads, the effectiveness of QR codes, and the challenges CEOs face. They also cover navigating business challenges and the cyclical nat...

Episode
How We Buy Attention, Why I Never Try To Go For Multi-Million Dollar Deals, CEOs Are Choosing More AI, Less Jobs
April 29, 2025

In episode #2962, Eric Siu and Neil Patel discuss buying attention in digital marketing, the evolution of personal branding, and the growing role of AI. They highlight the risks of algorithm changes a...