In episode #560, Eric and Neil discuss ways that unhappy customers can actually help you grow as a business. Tune in to hear how you can turn failure into future success.
Time-Stamped Show Notes:
- [00:27] Today’s Topic: How Unhappy Customers Will Make You Grow – As Long As You Do This
- [00:55] Eric’s business grew 139% in 2017, but there was an “incident” and they lost 40% of their clients.
- [01:31] So they called an all-hands meeting and found out why they lost the clients.
- [01:50] Eric then reached out to the clients to see what their experience had been.
- [02:02] If you talk to your customers, it will help you figure out what needs to be fixed.
- [02:26] Neil calls former clients to see why they left and he performs surveys every month for current clients.
- [03:14] There is a process in place now at Eric’s company to help retain clients.
- [04:22] You need to do whatever it takes to improve.
- [04:36] Talking to unhappy customers helps you grow as a business.
- [05:18] If you please the majority of the customer base, they will remain loyal.
- [05:37] Eric personally reaches out to happy clients and he finds out what their goals are for the coming year.
- [06:24] That’s all for today!
- [06:26] Go to Singlegrain.com/Giveway for a special giveaway!
Leave some feedback:
- What should we talk about next? Please let us know in the comments below.
- Did you enjoy this episode? If so, please leave a short review.
Connect with us:
Discover Latest Episodes
In episode #2956, Eric Siu and Neil Patel share insights on the Marketing School podcast performance, marketing budgets, and the role of AI in strategy. They discuss challenges with modern channels an...
In episode #2955, Eric Siu and Neil Patel share creative approaches to cold outreach, explore the benefits and drawbacks of building in public, and dive into how positioning and pricing can impact you...
In episode #2954, Eric Siu and Neil Patel explore the changing world of marketing and sales. They discuss how to navigate new channels, the value of sticking to core strategies, why follow-up is key i...