In episode #2232, Neil and Eric talk about the marketing tool they would use if they could only choose one. When it comes to identifying the most important marketing tool, there are a lot of options to pick from. Tune in to learn which tool we believe is more important than any other and what it has to offer.

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: If We Could Only Have One Marketing Tool – Our Choice Is.
• [00:32] Why AB tests are crucial to successful marketing.
• [01:01] Learn what Neil’s top tool choice would be.
• [01:07] Eric’s top tool and why he would choose it.
• [01:38] Why experimenting is integral to creating leverage.
• [02:08] Why creating a culture of experimentation is so important.
• [02:58] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
• [03:05] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• WYSIWYG
• Mutiny HQ
• Andrew Chen
• Andreessen Horowitz
• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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• Quick Sprout 
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• Single Grain
• Twitter @neilpatel 
• Twitter @ericosiu