Episode #
The $100M Brand Building Playbook with Alex Hormozi #2240
October 06, 2022

In episode #2240, we sit down with Alex Hormozi, co-founder of Acquisition.com to talk about the $100M Brand Building Playbook and what he has learned from building, growing, and selling multiple companies. Tune in to discover key lessons from Alex’s career, including why he believes it’s faster to buy than to build, how to scale, and the one thing you need to focus on when hiring!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: The $100M Brand Building Playbook.
  • [01:08] Learn how our guest, Alex Hormozi, first started building and selling companies.
  • [03:55] How Alex founded Acquisition.com.
  • [04:28] The story of how Alex obtained the domain name for Acquisition.com.
  • [05:48] Alex’s attitude to his wardrobe and why he is a practical dresser.
  • [07:52] Alex’s brand-building playbook and an overview of their current online reach.
  • [08:26] Why it’s faster to buy rather than build.
  • [09:26] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
  • [03:24] Visit https://live.levelingup.com for information on our Private Founders Events!
  • [03:24] Go to https://www.marketingschool.io to learn more!

 

Links Mentioned in Today’s Episode:

 

 

Leave Some Feedback:

 

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

 

Connect with Us: 

 

 

 

 

Discover Latest Episodes

Episode
The K-Shaped Future of Work
February 05, 2026

In this episode, hosts Neil and Eric break down the K-shaped future of software engineering, marketing, and white-collar work in the age of AI. They explain why senior talent is winning while junior r...

Episode
Revenue Per Employee Is Skyrocketing
February 04, 2026

Neil and Eric break down why revenue per employee is exploding and what AI means for the future of work, education, and careers. They unpack ARR per FTE trends, why top companies need fewer people, an...

Episode
This AI Finds Peoples Calendly And Books Sales Demos
February 03, 2026

Neil and Eric break down how AI is reshaping sales, hiring, and enterprise growth, from AI agents booking demos to why AI-driven outreach is making it harder to stand out. They dive into AI fluency, h...