Episode #
How to Level Up Your Content In 2023 #2331
January 06, 2023

In episode #2331, we explain how to level up your content. We ran a survey on how marketers will spend their money in 2023 and over 8000 responded. Hear about AI tools to improve your content, how marketers are spending their money on podcasting, and the value of video, among other helpful insights on how to level up your content in 2023.

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: How to Level Up Your Content In 2023.
  • [00:50] Why we are going to see more companies becoming media companies?
  • [01:26] How you can use AI tools to improve your content
  • [02:09] The two ways marketers are spending a lot of money on podcasting.
  • [02:56] The value of creating video content.
  • [03:36] A tool that Eric recommends when using AI to make content.
  • [04:27] Maximising your reach by repurposing content for different channels or platforms. 
  • [05:31] That’s it for today!
  • [05:36] How you can stay up-to-date with Marketing School podcasts.
  • [05:57] Go to https://marketingschool.io/ for more resources!

Links Mentioned in Today’s Episode:

 

 

Leave Some Feedback:

 

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

 

Connect with Us: 

 

 

 

 

Discover Latest Episodes

Episode
The Wells Fargo Client Retention Strategy That Actually Works
October 16, 2026

Some agencies win clients by inviting decision makers to Formula One boxes, but Neil prefers the way banks play the wine and dining game. Bank of America sent his CFO to a World Cup game with the hote...

Episode
ChatGPT Took Our YouTube Views From 800 to 15,000
October 16, 2026

Eric built thumbnail, editing and posting skills, and his long-form YouTube videos went from about 500 views to 15,000 to 25,000. Some of the team wouldn't use them, so they had to let people go, and ...

Episode
ChatGPT Plugins Added $500K ARR in Days
October 14, 2026

Someone added $500K in ARR in a week by putting their app in ChatGPT plugins, and Eric wants Carrot, Answer the Public and Ubersuggest in there too. Neil says that at scale, plugins help retention mor...