In episode #670, Eric and Neil discuss how you can consolidate your marketing. Tune in to hear how you can get back to basics.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: How to Consolidate Your Marketing
• [00:36] When you look at anyone in marketing trying to grow a company, they don’t know what to do first or even how to do them.
• [01:03] Eric has about 40 tools in his marketing stack, which is crazy, because that’s the number after they consolidated everything.
• [01:14] It’s overwhelming. The operations guy keeps telling him to prune the tools.
• [01:31] When you shut a tool down, you drop the ball on five things, so it’s a slow process.
• [01:58] Some of the tools Eric stopped using have resurfaced, because his team has decided to retest them.
• [02:40] Eric’s team tried to shed a link cloaking tool, which has since been reincorporated.
• [02:50] The point is that paying for all these unnecessary tools is like death by a thousand cuts.
• [02:55] Neil says stick to the basics.
• [03:05] He posts social media content manually.
• [03:20] Neil’s team uses Google Analytics, Google Search Console, HubSpot, SEMRush, and a product management solution.
• [03:44] SAP and Oracle combine a lot of tasks into one product.
• [04:05] Eric’s team needs to get better at consolidating.
• [04:15] When your team is testing tools you’ve already gotten rid of, they are wasting time.
• [04:44] Using Segment is going to allow you to consolidate your data.
• [05:05] Prune every quarter.
• [05:15] Whenever you have too much going on, look at what’s driving results and dump the rest.
• [05:45] Decision fatigue is at play here.
• [05:55] That’s it for today!
• [05:59] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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