In episode #672, Eric and Neil gush about HubSpot’s stellar marketing. Tune in to hear how you can be more successful like one of the most popular attribution tools, HubSpot.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: The Genius of HubSpot’s Marketing
• [00:35] HubSpot is a CRM and they are a large, publicly traded company who coined the term “inbound marketing”.
• [01:00] HubSpot’s marketing is so good, because they aggressively use content marketing; they looked at the data and saw what moved the needle.
• [01:20] They check what ranks for their competitors and copies that topic/style.
• [01:45] HubSpot also hires the best.
• [01:57] In order to maximize their content marketing, they have two full-time employees who repurpose all their content.
• [02:08] They call them ’historical content managers”.
• [02:20] HubSpot also finds ways to offer free tools that are similar to successful paid versions.
• [02:30] They are ruthless.
• [02:52] Website Grader was a great resource and helped HubSpot get backlinks and traction.
• [03:20] They have created a large community by creating a conference series. Their own users throw HubSpot conferences around the world.
• [03:45] David Cancel says one of the biggest winners was creating the agency partner program.
• [04:05] They love creating symbiotic relationships.
• [04:36] HubSpot is getting 70% open rates using Facebook Messenger.
• [04:43] When they did this, chatbots were new.
• [05:00] Sales rep’s close ratios are the same from free tools as the ratios for content.
• [05:20] That’s all for today!
• [05:41] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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