In episode 696, Eric and Neil discuss why Google and Facebook aren’t your only options. Tune in to figure out where else you can market yourself.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: The Internet Doesn’t Start and Stop With Facebook and Google
• [00:35] Facebook and Google are the two largest platforms out there.
• [01:05] There are still so many different advertising platforms you can use besides the top two.
• [01:20] Figure out where your audience is hanging out.
• [01:25] In general, you will make more money from Facebook and Google AdWords, because they scale more quickly.
• [01:35] However, other avenues can be nearly as successful.
• [01:46] The people who are doing the best right now, have teams who are reaching out to different outlets and working out custom partnerships.
• [02:00] These teams are cutting out the middle-man.
• [02:24] People are still using direct mail and it still works for certain targets.
• [03:13] Figure out who your audience is and how they would like to be targeted.
• [03:35] Pay-per-click ad costs go down when you simultaneously run ads on other outlets.
• [04:05] You need to keep your brand top-of-mind.
• [04:15] A midwestern businessman runs a billboard ad for a few months per year and it increases his business.
• [04:40] No one wants to do billboards anymore, but they still work!
• [05:00] Zappos advertised on the bins at airport security and it was genius.
• [05:07] That’s all for today!
• [05:11] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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