In episode #716, Eric and Neil discuss why you shouldn’t copy the strategies of billion dollar companies. Tune in to hear why corporations don’t have all the answers.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: Why You Shouldn’t Copy Billion Dollar Companies
• [00:42] A lot of the things big companies do, don’t make sense.
• [00:55] Companies like Slack have the high valuation.
• [01:13] They ran a commercial, but the commercial didn’t completely explain what Slack actually is.
• [01:50] If you are in marketing, you have to have good messaging and a good story.
• [02:15] Your product is not a consumer-based product and is probably more complex.
• [02:45] Eric watches The Man in the High Castle and he recommends it.
• [03:00] However, the recent marketing campaign for this show involved covering the inside of subway cars with full Swastikas. It was a confusing ad campaign.
• [03:30] If you don’t know the show, this campaign was probably jarring.
• [03:50] You have to be smart with your branding and think of long-term repercussions.
• [04:43] You want to answer objections.
• [05:00] That’s all for today!
• [05:02] Go to Singlegrain.com/Giveaway for a special marketing tool giveaway!

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