In today’s episode, Eric and Neil discuss unorthodox strategies for coming up with blog topics. Tune in to hear how you can spin any topic.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: The Unorthodox Strategy We Use to Come Up WIth Topics For Our Blog
• [00:45] They don’t have many strategies at Neil’s org, but rather one simple method.
• [01:10] Neil writes about personal experiences.
• [01:25] Neil wants people to know they can’t get his content anywhere else.
• [01:52] When he shares personal stories, he gets 12x more comments.
• [02:25] Growth Everywhere doesn’t have a headline or title until after the interview.
• [03:15] At Single Grain, employees are required to come to a meeting with multiple blog ideas.
• [03:45] A blog should be about what you want to share, but also what people would want to read.
• [04:10] As a blogger, you can come up with unique stories for any industry. You just have to put your personal spin on things.
• [04:45] Ben Settle came up with the concept for “Seinfeld Emails”.
• [05:25] Emails that are about nothing, but somehow tie back into what you’re selling.
• [05:30] That’s all for today!
• [05:36] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.

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• NeilPatel.com
• Quick Sprout
• Growth Everywhere
• Single Grain
• Twitter @neilpatel
• Twitter @ericosiu