In this episode, hosts Neil and Eric break down 10 SEO lessons that still work in the AI era, explaining why fundamentals like topic clusters, links, brands, and original content continue to win across Google, YouTube, Reddit, and LLMs like ChatGPT. They also dive into why agencies are getting fired, why execution now beats strategy decks, and how agent-led growth is more evolution than disruption for modern marketing teams.
Key takeaways:
• SEO is about deep topics, not keywords
• Links, brands, and execution still win
• AI changes SEO but does not replace fundamentals
Chapters:
(00:00) SEO lessons in the AI era
(00:05) Topic clusters still work
(01:27) Free tools as link magnets
(02:11) YouTube and LLM citations
(04:08) Search everywhere optimization
(04:56) Old SEO tactics return
(05:24) Brand queries and rankings
(06:22) Content refreshing strategy
(08:27) Original content vs regurgation
(09:19) Partnerships that scale
(09:56) Links matter more than ever
(10:39) Agencies getting fired debate
(12:10) Strategy vs execution
(16:17) Agent-led growth discussion
Discover Latest Episodes
In this episode, hosts Neil and Eric break down 10 SEO lessons that still work in the AI era, explaining why fundamentals like topic clusters, links, brands, and original content continue to win acros...
Is AI going to destroy jobs or create a labor shortage? In this episode, hosts Neil and Eric debate how artificial intelligence impacts white collar and blue collar work, deflation, automation, and ne...
Neil and Eric break down ten real, practical ways AI is actually changing marketing right now, without the hype. From AI fluency becoming mandatory and massive gains in programmatic SEO to smarter dat...