Episode #762
Why You Should Only Stick to One Marketing Channel
September 01, 2018

In episode #762, Eric and Neil discuss why you should stick to one marketing channel. Tune in to hear why focusing on one channel is so important.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Why You Should Only Stick to One Marketing Channel
  • [00:36] When Eric has tried too many channels at once, he has failed.
  • [00:50] Doing too much spreads you too thin and can lead to disastrous results.
  • [01:06] Focus on the thing that is most successful.
  • [01:30] Marketing is not just one channel, it has to encompasses everything.
  • [01:50] Each individual should focus on their strongest skill set.
  • [03:10] Neil is not great at Instagram, so he doesn’t bother with it.
  • [04:00] Look at the most successful marketers. They crush it at social media, but they don’t ignore the other channels available (they just have another team member take care of it).
  • [04:19] That’s it for today!
  • [04:34] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

 

Discover Latest Episodes

Episode
The Price Of Knowledge Is Going Towards Zero
March 04, 2026

Core PPI rose 0.8%, beating forecasts and raising new inflation concerns. In this episode, Neil and Eric break down what higher wholesale prices mean for interest rates, the 10 year Treasury, and stag...

Episode
The 24-Hour Rule That Will Save Your Company
February 26, 2026

Neil and Eric break down why AI is reshaping business faster than most leaders realize, sparked by Satya Nadella’s vision of all in one product managers, designers, and developers. They react to Cla...

Episode
The 24-Hour Rule That Will Save Your Company
February 26, 2026

Neil and Eric break down why AI is reshaping business faster than most leaders realize, sparked by Satya Nadella’s vision of all in one product managers, designers, and developers. They react to Cla...