In #781, Eric and Neil discuss the marketing channel you are taking for granted. Tune in to hear what you should be leveraging, but are probably neglecting.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: The Number 1 Marketing Channel You Are Taking For Granted (But Shouldn’t)
• [00:35] The number one search engine in the world is Google.
• [00:45] The second search engine is YouTube.
• [01:45] YouTube can suck you in for hours without you realizing.
• [02:08] Neil recently sent an email out about whether he boosted others’ traffic.
• [02:20] He received thousands of replies and is responding to all of them.
• [02:45] Most of the respondents have said that Eric has, indeed, helped them boost their traffic with his podcast, videos, and blogs.
• [0322] Based on their YouTube comments, Eric and Neil find they get a higher rate of interaction with YouTube.
• [03:45] Google is now putting more resources into YouTube.
• [04:22] If you are going to go on YouTube, upload the same content to Facebook and LinkedIn.
• [04:41] Include keywords in your title and description.
• [04:42] Make sure to upload a transcript (use Rev).
• [05:32] Eric has watched a Fortnite player for forty minutes; he finds it entertaining.
• [06:02] Growth Everywhere is rebranding to “Level Up”, in honor of Eric’s gamer background.
• [06:16] That’s all for today!
• [06:18] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal.

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