Discover Our Latest Podcast Episodes

Episode
What’s Old in Marketing Is New Again, and What’s New Is Old #2630
December 08, 2023

In episode #2630, We discuss the concept of "what's old is new again" in marketing. We highlight the importance of considering industry-specific strategies and adapting them to the current market cond...

Episode
How to Deal with Ad Fatigue #2629
December 07, 2023

In episode #2629, We discuss how to deal with ad fatigue in the ever-evolving world of marketing. We define ad fatigue as the decline in performance due to repetitive ads. Signs of ad fatigue include ...

Episode
Why Neil & Eric Are Going Harder on Written Content Now #2628
December 06, 2023

In episode #2628, We discuss why we are focusing more on written content and how it helps us create other types of content. We've found that creating written content, particularly in the form of tweet...

Episode
The TikTokification of Everything #2627
December 05, 2023

In episode #2627, We discuss the 'Tiktokification' of social media platforms, where various platforms are adopting features similar to TikTok to capitalize on its success. We emphasize the importance ...

Episode
The Creativity Faucet Concept (This Will 10x Your Content) #2626
December 04, 2023

In episode #2626, We discuss the concept of the creativity faucet and how it can help overcome writer's block and generate better content. We suggest using Twitter or reading to get ideas and warm up ...

Episode
Audience TAM vs Revenue TAM #2625
December 03, 2023

In episode #2625, We discuss the difference between audience TAM (Total Addressable Market) and revenue TAM. We explain that venture capitalists often look at the total addressable market when investi...

Episode
The Anatomy of New York Times’ Revenue #2624
December 02, 2023

In episode #2624, We discuss the breakdown of the New York Times' revenue. We highlight the significant role of affiliate marketing in generating income for the company, with Wirecutter affiliate comm...

Episode
These New OpenAI Developments Will Change Marketing Forever #2623
December 01, 2023

In episode #2623, We discuss recent developments from OpenAI that will revolutionize marketing. OpenAI now allows us to create our own GPT without coding, enabling our company to quickly generate data...

Episode
Dark Social’s False Attribution to ‘Direct’ Traffic #2622
November 30, 2023

In episode #2622, We discuss the challenges of accurately tracking web traffic in the age of dark social. We highlight the misclassification of social referral traffic as direct and the impact it has ...