In episode #1246, we talk about a $3,000 story and if it was really worth it or not? Have you ever invested in something and then wondered if it was actually money well-spent? For today’s show, Neil interviews Eric on his experience of spending $3,000 to go to a conference to discover if it was really worth the hype. Tune in to discover the importance of building a story for your brand, where to use it, and Eric’s three biggest takeaways from attending the event.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: A $3,000 Story: Was it Worth it or Not?
• [00:47] When it is better to opt for the book: better value for money.
• [01:09] Why Eric decided to build an external story for his brand.
• [01:43] What convinced Eric to attend the conference?
• [02:23] The story Eric created for ClickFlow: what do they do?
• [03:40] The process you go through at the conference: creating your brand script.
• [04:44] Brand script for ClickFlow: what does a brand script entail?
• [05:38] How to access a brand script template for your business.
• [06:14] Three biggest tips Eric learned from the conference.
• [07:50] Understanding where to implement or use your story in your marketing. 
• [08:31] That’s it for today!
• [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

• Building a StoryBrand
• Yaniv Masjedi
• Nextiva
• Donald Miller
• StoryBrand Conference
• Clickflow

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• Twitter @ericosiu