Episode #923
A Brilliant Example of Conference Marketing 
February 09, 2019

In episode #923, we discuss a brilliant example of conference marketing. Tune in to hear who and what we are talking about.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: A Brilliant Example of Conference Marketing
  • [00:35] Drift is a chatbot company.
  • [00:55] Drift is sponsoring Saastr, but instead of getting a booth, they are offering a VIP experience for the conference.
  • [01:30] Check out what they are offering.
  • [02:50] Neil no longer uses Intercom, because it is too expensive.
  • [03:10] Meanwhile, Drift is being creative and trying something new.
  • [03:26] Just because something isn’t a good ROI, doesn’t mean you shouldn’t try it.
  • [04:55] Burning money to be a leader is worth it if you’re a big company like Drift.
  • [05:22] “Conversational Marketing” is similar to inbound marketing. Drift coined this term in order to compete with Intercom and similar competitors.
  • [05:55] That’s all for today!
  • [06:30] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Continue listening to our podcast for further details.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
The Writing Secrets That Create Billionaires
April 18, 2024

In this episode, I had David Perell – a writing teacher, Founder of “Write of Passage” school, and the host of ”How I Write” podcast. David shares his passion for teaching writing, the conce...

Episode
Podcasts getting stale, Robots: Tesla vs. Apple, Monetization strategies & more
April 16, 2024

In episode #2721, we shake up our usual format with a full 90-minute episode, exploring the staleness of interview formats, sleep optimization, M&A strategies in business growth, influencer market...

Episode
A lot of people no longer use Google, instead they just turn to AI solutions like ChatGPT, Creator payouts grew 17% YoY, and 3 content marketing stats that will change how you create content
April 15, 2024

In episode #2720, we discuss the growth of ChatGPT and its impact on Google, as well as the increasing opportunities for content creators in the digital space. We also touch on the importance of promp...