In episode #1281, we talk about how a good company culture affects your marketing and how you can go about building it. It is no coincidence that so many of the most successful leaders in the world of entrepreneurship put the utmost emphasis on culture. Join is to hear about the benchmarks of great culture and what you should focus on!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How a Good Culture Affects Your Marketing.
• [00:39] The common denominator in big, very successful companies.
• [01:49] The importance of people in building culture and companies.
• [02:30] Transparency, similar values, culture-fit and priorities.
• [04:00] Culture is about what you do, not what you have.
• [04:57] Why the best leaders in the world obsess over company culture.
• [05:23] Growth-oriented people will serve you bette than money-oriented people.
• [06:24] That is it for today!
• [06:26] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

• Glassdoor
• Richard Branson
• Virgin
• Disney
• Zappos
• Delivering Happiness
• Ben Horowitz
• Andreessen Horowitz
• What You Do is Who You Are
• Mindvalley

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• Twitter @ericosiu