In episode #714, Eric and Neil discuss the response to Neil’s SEO strategy. Tune in to hear why people think Neil’s strategy will fail.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: A Response: Neil’s Response to Critics On His New SEO Strategy
• [00:55] Neil had a concept where most of the marketing tools out there have tons of features that no one uses.
• [01:25] He figured he could build more usable versions and give them away for free.
• [01:40] Eric subscribed to a marketing podcast and the Marketing Director for AHREFS was on the show.
• [01:52] He and the two hosts ended up critiquing Neil’s strategy.
• [02:29] Most people don’t do anything with the “history”.
• [02:58] Neil believes his strategy is obvious.
• [03:25] Neil is unaware of the public response to his actions.
• [03:50] People think Neil is underestimating server costs and other expenses.
• [04:02] Critics also believe he is building up towards a paid tool.
• [04:20] Neil has no such plans.
• [04:54] The first version of Neil’s free tools will not have any link data.
• [05:55] Neil wants to add BuzzSumo-like reporting.
• [06:25] There are already basic capabilities in his free tools.
• [06:47] If no login is required for the tools, will someone create scrapers and destroy Neil’s server costs?
• [07:10] Neil thinks it is possible, but that it wouldn’t hurt him.
• [07:31] That is all for today!
• [07:59] Go to Singlegrain.com/Giveaway for a special marketing tool giveaway!

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