Episode #742
A Simple Way To Come Up With The Most Effective Marketing Ideas
August 12, 2018

In episode 742, Eric and Neil discuss simple ways to come up with effective marketing ideas. Tune in to hear some simple hacks.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: A Simple Way To Come Up With The Most Effective Marketing Ideas
  • [00:40] Spy on your competition!
  • [00:55] AdBeat is a way to see all the ads a company is running and how their spend trends are running.
  • [01:30] This also shows you which ads have been used for the longest period of time.
  • [01:43] Go to your competitors’ web sites.
  • [01:45] Track the changes that they make, because it will give you an idea of what is helping them grow.
  • [02:00] If you go multiple times, you will get “cookied” and you will see all their ads and campaigns.
  • [02:36] AHREFS Content Gap is a way to see all the different keywords your competition is ranking for that you are not.
  • [03:09] Take those keywords to UberSuggest and you will get more ideas about how to use them.
  • [03:25] Use BuiltWith to see what tech your competitors are using. This will give you an idea of how to expand.
  • [03:50] If your competitors are using A/B Tests, it means they are sophisticated enough to make changes and boost conversions.
  • [04:20] Facebook has added the “info and ad” section. This allows you to see all the ads one person or company is running.
  • [04:52] Go to niche marketing conferences and pick up new marketing tactics.
  • [05:14] Everyone is friendly and will prove helpful.
  • [05:25] These conferences are a great place to pick up new hacks from reliable sources.
  • [06:04] War Room is a good example of a niche conference.
  • [06:24] That’s all for today!
  • [06:28] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
The Writing Secrets That Create Billionaires
April 18, 2024

In this episode, I had David Perell – a writing teacher, Founder of “Write of Passage” school, and the host of ”How I Write” podcast. David shares his passion for teaching writing, the conce...

Episode
Podcasts getting stale, Robots: Tesla vs. Apple, Monetization strategies & more
April 16, 2024

In episode #2721, we shake up our usual format with a full 90-minute episode, exploring the staleness of interview formats, sleep optimization, M&A strategies in business growth, influencer market...

Episode
A lot of people no longer use Google, instead they just turn to AI solutions like ChatGPT, Creator payouts grew 17% YoY, and 3 content marketing stats that will change how you create content
April 15, 2024

In episode #2720, we discuss the growth of ChatGPT and its impact on Google, as well as the increasing opportunities for content creators in the digital space. We also touch on the importance of promp...