Episode #
Ad Costs Will Continue To Skyrocket, Here’s How To Fix That #1682
March 21, 2021

In episode #1682, we give you actionable steps to decrease the amount you are spending on ads while continuing to keep conversions high. Advertising online means advertising in an auction-based environment, which means prices are not going to go down anytime soon. Hear how you can use product lear growth, A/B testing, solid SEO strategies, and more to hack online advertising today.

TIME-STAMPED SHOW NOTES:

  • [00:29] Today’s topic: Ad Costs Will Continue To Skyrocket, Here’s How To Fix That
  • [00:30] Social platforms are auction-based, meaning prices will keep going up.
  • [00:58] Optimize conversions to squeeze more revenue out of each visitor.
  • [01:32] Experience a new form of shopping and selling using B8TA.
  • [02:10] Experiment with product-led growth instead of paying per click.
  • [03:38] The compounding effects of a solid SEO strategy.
  • [03:47] Targeting people based on what parts of your site they interact on.
  • [04:10] Rotating between different versions of an ad.
  • [05:46] Partner with relevant products and splitting the costs.
  • [04:42] That is it for today!
  • [04:45] Go to marketingschool.io/pro to learn more about our free community.

 

Links Mentioned in Today’s Episode:


VWO

Optimizely

Google Optimize

B8TA

 

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