Episode #
Advanced Hiring Techniques: How The Best CEOs Create An Unfair Advantage with Ayman Abdullah #2246
October 12, 2022

In episode #2246, we hear from Ayman Abdullah on advanced hiring techniques and how the best CEOs create an unfair advantage. Ayman is the former CEO of AppSumo where he helped take the company from $3 million to about $80 million in revenue per year. He is now a CEO Coach. In this session from the Leveling Up Founders Event, he sheds light on the playbook used by some of the top companies in the world to hire the best talent. Tune in to hear these helpful tips as well as some of the mistakes you’ll want to avoid!


  • [00:20] Today’s topic:  Ayman Abdullah on Advanced Hiring Techniques. 
  • [00:43] The playbook used by some of the best companies in the world that nobody talks about.
  • [00:55] How to find the people willing and able to be promoted into the role you’re recruiting for.
  • [01:29] Why if you want a specific VP, you should hire them as an advisor.
  • [01:51] Mistakes to avoid such as hiring too fast because you’ve lowered the bar.
  • [02:19] How to relieve the pressure on your team if you can’t find the right candidate. 
  • [02:33] Why you shouldn’t be too passive in the hiring process.
  • [02:49] Why you should never underpay. 
  • [03:49] How people who interview well don’t necessarily make the best hires.
  • [04:07] Why skills tests should be part of your hiring process.
  • [05:04] Why hiring is your number one job as a CEO.
  • [05:16] Find out more about the Leveling Up Founders Event at live.levelingup.com
  • [05:47] That’s it for today! Don’t forget to rate, review and subscribe!
  • [05:54] Go to https://marketingschool.io/live to learn more!


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